"Digital transformation" has become such a repeated phrase that it sometimes loses its meaning. In practice, for a small or medium business, digital transformation means something very concrete: no longer managing critical processes in spreadsheets, WhatsApp and loose emails, and moving to digital, organized, measurable processes.
The starting point isn't technology, it's the diagnostic. Which processes today depend on someone remembering to do something manually? What information gets lost because it only lives in someone's head or in a WhatsApp chat? That diagnostic is what lets you prioritize what to digitize first.
A realistic digital transformation roadmap is built in phases: first the processes with the highest impact and lowest complexity, then integrations between systems, and finally more advanced capabilities like intelligent automation or analytics. Trying to do everything at once usually produces projects that never finish.